I’m a communications, marketing and content professional with more than 7 years’ experience in my field and currently completing my Masters in Organisational Communications. I strive to continuously challenge myself and test the perceived limits of creativity and innovation. Outside of reaching and surpassing my career ambitions, I have a passion for health and wellness, adventure, and supporting and backing those closest to me.
Communications StrategySuccessful communication is the backbone to any thriving organisation or business.
Integrated MarketingFrom product to digital, the only working marketing strategy is cohesive and aligned with each function playing its part.
Content StrategyA successful content strategy communicates your organisation's story, value and purpose to your colleagues and customers.
Who I am.
What I Do
Where I can make an impact.
Communications is often stripped down to the simple sharing of information between two or more individuals, groups or systems. However, when properly utilised—it can be the catalyst that energises a…
Integrated Marketing is the combination and alignment of the organisation or brand's messaging, values and benefits through multiple channels that all work together to reinforce the business's strategy and goals.…
The value of a solid content strategy has increased tenfold over the last decade. Content marketing, at its very core, is now less about what the business wants their customers…
What I'm Good At
Want to know more about me?
Learn more about my career experience and education history.
What I'm proud of.
Influencer Marketing Campaign
The purpose of the influencer marketing campaign at Sage was to extend the reach and improve engagement for the business online—particularly social media. This was done by activating and empowering colleagues to share and engage with information about the business where possible. The result was an international reach improvement of over 600 percent, with annual impressions of 3.5 million.
Internal Communications Channel
The internal communications channel I established at Sage is in the form of an Intranet site which includes updates, news, insights and blogs from colleagues around the world. I am also responsible for gathering and collating this information. The site helps to empower 400 colleagues (monthly average) with relevant and up-to-date information on the product marketing function at Sage.
International Content Management
Besides being a published author on the award winning Sage Advice blogs around the world, I also manage a customer-facing Sage website that receives around 100 000 visitors on a monthly basis. I often create videos, blogs, Infographics, images and social media content that is shared and used in international marketing campaigns to promote the business and its products.
Go To Market Strategy
The go-to-market (GTM) strategy for software begins from the moment a product is conceptualised with the product marketer's role being vital. I'm proud to be part of the process of delivering and managing the release of a global product (used by thousands of people) to the market and ensuring that its value is optimally defined, communicated and measured.
A few things I've done.
These are a few of my proudest professional accomplishments and the most defining roles I've held thus far in my career as a communications, marketing and content professional. It's important to note that none of this would've been possible without the collaboration and teamwork it requires to reach and exceed on my goals.
Latest articles I've written.
To build a credible, visible and professional reputation in business and become a thought leader in your field, it’s essential that you first establish a personal brand that the likes of Don Draper from Mad Men would be proud of.
You’ve recently equipped yourself with a nifty accounting solution and finally got on top of all that information that used to lay scattered about in the bottom draw. There couldn’t possibly be anything else that can make running your business smoother and more efficient, right? Think again. Think business intelligence.
You either hated it, loved it, or momentarily became obsessed with it. However, there’s no denying that Mayweather vs McGregor was an entertaining spectacle that captivated the world over, and turned many ordinary, peace-loving individuals into hardcore, blood-thirsty fight fans—even if just for 30 minutes.
Reach out to me if you'd like to talk about communications, marketing and content strategy. I'm happy to discuss your organisation's current plan or what it would take to make your business more successful with a little more focus in the most impactful areas.
Old New Germany